5 Reasons SEO is essential for website success

SEO, or Search Engine Optimisation, is a term you’ve most likely heard before. As digital marketing continues to rise, so does the contest for web visibility. If potential customers can’t find you online, you’re missing out on a huge demographic. That’s why we’ve narrowed down five important reasons to use SEO.

What is SEO and why does it matter?

Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are what look at all the content on the web, and lay it out on the search engine results pages.