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Mastering Web Design in Pretoria: How Digital Zoo Leads the Pack

Introduction

In the bustling city of Pretoria, the digital landscape is ever-evolving. With businesses vying for a strong online presence, the importance of web design cannot be overstated. Leading the pack in this domain is Digital Zoo, a beacon of excellence in the web design industry. In this article, we’ll delve into the world of web design in Pretoria, drawing insights from Digital Zoo’s unparalleled expertise.

The Journey of Digital Zoo

Founded with a vision to revolutionize the web design scene in Pretoria, Digital Zoo has since carved a niche for itself. Their unique approach, rooted in understanding client needs and industry trends, sets them apart. Over the years, they’ve not only contributed to the industry but have also set benchmarks for others to follow.

Understanding the Pretoria Web Design Landscape

Pretoria boasts a vibrant web design community. With a surge in demand for top-notch web design services, the city has seen a proliferation of agencies. However, the landscape is not without its challenges. It’s here that Digital Zoo, with its innovative solutions, has made a mark, turning challenges into opportunities.

Key Principles of Effective Web Design

Web design is not just about aesthetics; it’s about creating user experiences. Digital Zoo emphasizes the trifecta of visual appeal, user experience, and functionality. Their projects, a testament to their expertise, often incorporate these principles, setting them apart in the industry.

Latest Web Design Trends in Pretoria

Local culture and industry dynamics play a pivotal role in shaping web design trends in Pretoria. From minimalist designs to interactive elements, the trends are ever-evolving. Digital Zoo, always ahead of the curve, has been instrumental in pioneering some of these trends.

Success Stories from Digital Zoo

Digital Zoo’s portfolio is replete with success stories. Their clients, spanning various industries, have reaped the benefits of the agency’s top-tier web design services. These success stories, a blend of innovative strategies and impeccable execution, offer a glimpse into Digital Zoo’s prowess.

Web Design Resources and Tools

For those venturing into web design in Pretoria, Digital Zoo recommends a slew of resources. From cutting-edge software to design inspiration websites, these resources are invaluable. They not only aid in honing one’s skills but also keep one updated with the latest in the industry.

Web Design in Education

The nexus between web design and education is strengthening. With a plethora of benefits on offer, from enhanced learning experiences to skill development, web design is making inroads into the educational sector. Research articles and case studies further underscore its significance.

Conclusion

Mastering web design in Pretoria is no mean feat. However, with agencies like Digital Zoo leading the way, the path becomes clearer. Drawing from their success, one can truly elevate their web design skills, making a mark in the industry.

FAQs (Frequently Asked Questions):

  1. Is web design in Pretoria a growing industry?
    Absolutely! With businesses recognizing the importance of a digital presence, the demand for web design services is on the rise.

  2. How can Digital Zoo help me improve my web design skills?
    Digital Zoo offers a range of services and resources, from tutorials to hands-on training, to help budding designers.

  3. What are the current web design trends in Pretoria?
    Trends like minimalist design, interactive elements, and mobile optimization are currently in vogue.

  4. Are there any specific tools or resources you recommend for web designers in Pretoria?
    Digital Zoo recommends tools like Adobe XD and resources like Awwwards for design inspiration.

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Google My Business Rebrands & Adds New Features for Local Businesses

Google is launching a slew of new enhancements for local businesses in time for the busy holiday shopping season.

The additional features are being introduced as part of the search engine’s rebranding of Google My Business (GMB) to Google Business Profile (GBP).

Small and medium businesses (SMB) can now claim and verify their GBP directly via Google Search or the Google Maps app.

GMB will be phased out in 2022. However, its web experience will change to primarily support big businesses with multiple locations, and be renamed to Google Business Profile Manager.

The update was announced last week by Google Vice President and General Manager of Merchants Matt Madrigal.

WHAT DOES IT MEAN FOR LOCAL BUSINESSES?

The key impact for agencies and SMBs is to immediately cease using GMB to add, update or verify online business information.

“Moving forward, we recommend SMBs manage their profiles directly on Search or Maps,” Madrigal said. “Once your business is verified, you can edit your business’ information, including the address, store hours, photos, and more.”

An example of a Business Profile being accessed via Search

Outside of branding, the web interface of GBP won’t change much from how it appeared when it was known as GMB. But in the coming months, Google has flagged it will integrate old GMB web interface functions directly into Search and Maps both within desktop and mobile.

WHAT ARE THE NEW FEATURES?

Google’s new features are designed to make it easier for local businesses to connect with customers and enable shoppers to conveniently find products they want.

ACCESS TO MESSAGING AND CALL HISTORY

As a start, local businesses can now message customers directly from Search, and merchants in the United States and Canada can use call history to see which inbound customer calls came from people who tapped the phone icon or call button on a local store’s Business Profile.

When a customer uses the call button on a Business Profile, their calls show up under the “Calls” tab in GBP (see image below). From this tab, a business owner can find recent calls, missed calls, and more.

Once call history is enabled, customers connect to local businesses through a forwarding number instead of through the number on their GBP.

Learn how to enable call history here.

ABILITY TO DISPLAY LOCAL INVENTORY STATUS IN SEARCH

Google is expecting online shopping behaviors to evolve further during the coming holiday season. A recent Google survey indicated more than half of U.S. holiday shoppers will attempt to confirm online that an item from a local business is in stock before going to buy it.

Google has also noticed searches that include the keyword “in stock” have surged over 800 percent year over year.

Given these trends, Madrigal encouraged local businesses to take advantage of the new “in stock” filter on Search so shoppers can see only nearby stores that have the item they are looking for.

An example of the in stock function integrated into Search

To make sure products show up, retailers in the United States and Canada can sign up for Pointy from Google — free of charge and right from a business’s GBP on Search.

“Pointy helps you automatically upload all your in-store product inventory by connecting directly to your existing point of sale system,” Madrigal said. “If you already have a local inventory feed, you can submit your feed through Google Merchant Center. To showcase individual products, you can also manually add them to your Business Profile on Search.”

ENHANCEMENTS TO PERFORMANCE PLANNER AND LAUNCH OF PERFORMANCE MAX

Local businesses seeking to focus on store-specific goals such as promoting in-store products or seasonal menu items have been able to take advantage of Local campaigns for a long time.

However, Madrigal said it was now easier for local businesses to plan campaign budgets heading into the holidays using an updated Performance Planner.

“This tool helps you create plans for your local advertising investment, and see how changes to those plans might affect your outcomes and performance,” he said.

While it’s recommended that local businesses continue using Local campaigns to reach shoppers this season, they should start testing Google’s new Performance Max campaigns before next year’s campaign upgrades.

 

“Performance Max allows you to promote your business across all Google Ads channels to help you drive more foot traffic to your physical locations — and includes new inventory and formats not currently available in Local campaigns,” Madrigal said.

VALUABLE RESOURCES TO RANK HIGHER ON GOOGLE

Google reaffirmed that local businesses should continue to maintain search engine optimization (SEO) best practices to ensure their GBP ranks favorably within local search queries.

Agencies and SMBs can also view Google’s local holiday guide or the Google for Small Business holiday checklist for more tips and insights on maximizing selling opportunities during the holiday season.

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13 Tips for Creating Awesome Marketing Content

A good content marketing strategy attracts eyeballs, generates leads, builds online communities and relationships, which ultimately converts to sales.

This year, digital-first marketing went from “nice-to-have” to essential, according to ON24’s FastFWD B2B Marketing Trends Report for 2021. In a post-pandemic world marked by physical distancing, businesses needed to maximize online audience reach, marketers needed detailed insights into audience behavior, and everyone had to devise new topics, experiences and honeypots to capture audience attention.

So how do you create stellar content that drives your online business and stands out in the market?

You don’t need to write like Shakespeare or sound like Einstein. You just want to be relevant to your audience, and follow these simple steps, below, to grab their attention.

1. UNDERSTAND YOUR OBJECTIVES

Are you writing marketing content for the pure fun of it? If that’s your primary interest then perhaps casual blogging should be your thing. Otherwise you should be creating marketing content to fulfill a business objective – even if it’s simply to build your own brand as a writer.

According to a study conducted by SEMRush, the top priorities for content marketers are generating quality leads, attracting website traffic, and improving brand reputation.

Therefore, the first step is to understand and underline the very purpose of your content marketing. Are you looking to generate sales leads? Or push your product in the market? Different goals demand different content marketing strategies.

A clearly defined objective and positioning should be the consistent message in your content, building the right image for your brand through all the content marketing channels.

Once you have identified that, answer the following questions.

  • Who are your customers?
  • What are they looking for?
  • What problems are you seeking to solve?
  • What is your brand’s USP?
  • How do you want to highlight that?
  • What is your competitive landscape?
  • How do you score over your competitors?

2. KNOW YOUR AUDIENCE

Content marketing is not about delivering sales pitches. You need to educate and inform. There is a sales component to content marketing, obviously. But it’s education aligned to your products, solutions, and technologies, rather than a sales and marketing pitch. “You need to be subtle. You have to ask: Who is your audience and what matters to them? Understanding your audience is the first step.

Knowing your audience is the key to success in content marketing. If you don’t know who you are addressing, you have lost the game at the start. Audience understanding has two key elements.

Identify your ideal customer profile. Just as in sales, it’s important for content marketers to identify who is the ideal customer. They are a unique group of people out there who need what you offer, and this is the group you need to target. So, sit down with your sales team and learn from them who your ideal customer is. Then draw up buyer personas. Your content needs to be targeted towards these personas.

Remember that an audience is not a customer — at least not yet. You need to keep in mind that your audience isn’t solely made up of buyers. Audiences could be anyone interested in the broad content you produce, unless you are focusing on product reviews in your content pieces. For instance, you could be a digital service provider writing about the importance of creating an online community or tips and tricks of posting on social media. Audiences are people looking to learn, be informed, given insights, and who interact with your content long before they intend to make a purchase. So think of your content as the honey pot that brings them into your fold.

3. IDENTIFY THE TOPICS/KEYWORDS

Build a list of topics that speak to your audience’s interest. Much of this will come from good old research about target audience and ideal customer profile.

Scan social media for your target audience and to understand your competitive landscape. Find out what type of content they consume. There are built-in analytics tools such as Facebook Page Insights, Twitter Analytics, and Instagram Insights, among others, to help with this investigation.

Online communities like Reddit and Quora are great places to listen and learn about what your target audience is asking.

Next, it always helps to do a thorough check of discussion topics on Google Search. Find out what type of content ranks in areas of interest for your prospects, how extensive these are, what subtopics are included. This will help you come up with topic ideas aligned with assets Google has already deemed related, quality and worthy of ranking.

Google Search Console is an excellent tool for checking topics that already drive people to your website. Analyze the top queries, impressions, clicks, and click-through rates to identify topics that need your attention. For instance, according to SEJ Search Engine Journal, if a query drives thousands of impressions to your site each month, but the click-through-rate or CTR is less than 10 percent, then there is a lot of visibility to gain.

There also exist several other tools, such as Google Keyword Planner, SEMrush, Ahrefs, FAQ Fox, Keyword.io and others, to help you come up with relevant content ideas and determine their potential for online success. Identify the exact phrases that are being searched for and use that knowledge to create your content accordingly.

4. DEVELOP AN EDITORIAL CALENDAR

The next step is to develop an editorial calendar, which should list your content ideas, the appropriate format for each topic, plus the goals and strategic outcomes you hope to achieve.

It’s also important that you categorize your content, so you’re being purposeful when you write. You need to be able to say ‘this thing that I’m writing about today is targeted for people at this stage of a buyers or customers journey’.

Whether you want to publish new content everyday of the week or four times a month, a detailed strategic plan helps you determine when to publish content in a way that amplifies your brand messaging and elevates your keyword rankings.

“Think about the goals you want your content to accomplish, then set performance benchmarks with rankings, traffic, links, or social shares alongside your content deadlines,” says Manick Bhan, chief technology officer and founder, LinkGraph.

5. FOCUS ON ALL THE FUNNELS TOP TO BOTTOM

While drawing up a content calendar, it is important to think about audiences, cadence, topics, the journey you want to take a reader along, as well as each piece of content and its purpose. At the end, you need to make sure you create content that speaks to every part of the customer or buyer journey to continually move prospects along at each stage. The more value and education they receive from your content, the more it moves them closer to a long-term relationship with your brand.

In an inbound marketing context, content is really about providing thought leadership – education and insight that helps readers do their jobs and be successful. Great content builds trust with readers and draws people to your brand. They begin to see you and your brand as an informative source of learning for solving their business challenges and capturing new opportunities. By becoming a sort of trusted advisor to your business audience, when the time comes for them to consider purchasing products and solutions to help their businesses, they’re apt to look first to those sources who’ve proven helpful in the past and whom they trust .

It is essential to first understand the journey people take with your company. How they identify their problems, learn about your products, and make decisions, will dictate the type of content you need to create.

The journey begins at what’s in sales parlance is described as top-of-funnel or “awareness.” Content in this stage is more broadly focused and educational in nature. It speaks to the old adage of, “they don’t know what they don’t know,” so your audience may not even recognize they have a problem or challenge that needs to be addressed.. Or they are aware, but don’t know what to do about it.

Top-of-funnel content should create a sense of urgency and draw your target audience into your brand universe. Once they are in, it is essential to show them how they might think about and approach solving their business challenges. Again, by providing more education, but in this case, aligned to your company’s thinking and approach to solutions. Here you might offer tools, templates, tips, guidance, and other collateral that shows them a path forward. Once they’ve accepted the notion that there are immediate challenges they need to address in their businesses or opportunities to explore, then after providing them with ways of thinking and approaches to addressing these issues, it’s time to pitch them content that brings out how your brand can be of assistance when they are ready to take action. 

“This is the ‘decision’ stage and it’s where your brand needs to articulate its value proposition and — more importantly — its differentiation,” McLean says. “This latter point is all about what you do better than other solution providers and/or what you do that others can’t.

“It’s a more sales-y discussion, but it’s not a marketing discussion. Don’t try to pitch me. Be real. Show me how you do it, don’t simply tell me you can do it.”

6. SHOW, DON’T TELL

Instead of touting how great your products are, show your customers how they can leverage your products to improve and grow their businesses, or if you are a consumer brand, how it changes a consumer life for the better. That helps them to make a connection with your brand.

“Customer testimonials, case studies, and success stories are all pieces of content that work really well with your audience at the bottom of the funnel. I’m showing you how to become more successful, I’m not telling you. It’s all about giving real examples of businesses that have achieved desired outcomes with your support, so that people can envision themselves using your solutions,” McLean says.

The idea here is to showcase that you actually know, do, and deliver what you claim and are not simply telling the customer and expecting them to take your word on face value.

Make it relatable to your audience by thinking of it as a story, where your business customer becomes the central character who emerges as the hero for their customers by likewise solving their problems and/or providing them with new opportunities.

“Listening to stories harkens back to our basic nature as people. We love storytelling and being told stories. When we were little kids, we grew up with our parents telling us stories. It’s a powerful mechanism. Don’t just spit out a bunch of facts. Tell stories! It’s more relatable — and convincing,” McLean says.

7. CITE SOURCES AND STATISTICS

acts and statistics are also an important part of your storytelling. Don’t make claims. Give the statistics and sources. For instance, according to ON24’s FastFWD B2B Marketing Trends Report for 2021, 48 percent of marketers think that lack of people or time is a key challenge to developing a digital honeypot, while other factors, such as lack of audience insight or data, lack of ideas, and the fact that organizations are too slow to create new experiences, were also found to be significant reasons (37 percent).

Give a chart, table or infographic, where possible. Visuals are an easy way to draw in the audience.

Qualified and authoritative sources validate your claims. In addition to domain experts, or a customer who has gone through the process, look for reports and authoritative statistics. For instance, the graphic below is an interesting source for what change in approaches marketing teams are facing.

8. SEO YOUR CONTENT

Good content and search engine optimization (SEO) work hand-in-hand. There is no point to writing high-quality content if it doesn’t rank high on Google searches. According to BrightEdge, 53.3 percent of all website traffic comes from organic searches. This is why SEO is essential for improving the performance of online content.

For SEO, one of the most important things is matching user intent to the content you write, says Stanescu.

For instance, if you write an article and want to rank for “online store” as the primary focus keyword, you need to know the content Google is surfacing to users for that keyword. “If in the search results you see that a majority of results are articles about ‘how to start an online store,’ it should tell you that you need to create similar content, because Google has concluded that users are interested in reading that type of content based on continued testing of search results,” he explains.

On the other hand, if results show a majority of articles are tracking for the longtail keyword string, “best platforms to build an online store with,” then that’s likewise the topic your article should address in order for it to compete for that extremely valuable keyword.

Once you have determined the primary SEO keyword to use, create content around that concept. Then ensure that your content is optimized for organic search. Don’t worry, you don’t need to be an online scientist to figure this out.

9. CREATE IN-DEPTH CONTENT

The danger of simply creating content that ranks for SEO is that it’s liable to be flat and provide little value for your readers. Without attention to quality and by simply focusing on SEO, you’re not likely to get the desired outcome you seek.

“SEO states the requirements. Content marketing fulfills them. SEO demands content. Content marketing is content,” says Neil Patel, bestselling author and among the top web influencers. “There is no such thing as SEO without content. You need words, articles, substance, keywords, verbiage. I wince whenever I have to say it, because it’s so cliche, but it’s true: Content is king.”

If content is king, then quality content is emperor. 

It needs to provide information your audience finds interesting and can relate to, and something which speaks to their business pain.

Additionally, your content should turn audience engagement into conversions. Open a channel with them with a call to action (CTA), whether it’s downloading an educational guide, signing up for a service, or simply to provide feedback. 

Keyword stuffed content also raises a red flag with Google, and could lead to being penalized in many ways, including demotion in Google search ranking or even removal from search results.

10. KEEP YOUR CONTENT UPDATED

Always keep your content updated. There’s definitely a shelf life to data or facts. That doesn’t mean you need to update content on a daily or monthly basis. But, if content is performing well, and significant changes have happened or new information has emerged over time, then it’s highly advisable to update your content.

Stanescu points out that it is also beneficial from an SEO point of view.

“Google rewards content that gets updated with brand new information, and it’s more valuable to update an existing article on the same URL instead of republishing a new one. Also, because everyone around you is constantly doing SEO, over time your articles will be surpassed in Google ranking by your competitors. By refreshing and adding new value to the article, you can re-establish ranking that might have slowly been lost to competitors,” he says.

11. GO BEYOND THE WRITTEN WORD

Different people consume content in different ways. While blog posts remain the most popular form of content for generating leads and attracting organic traffic, according to a report Content Marketing Statistics You Need To Know For 2021, emails, ebooks, and white papers are also important, especially further down the buyer’s journey.

A. Lee Judge, co-founder and chief marketing officer, Content Monsta, says he thinks the best content is videos and podcasts. These can be used to generate other types of content or to create conversation snippets. This means less time required in scripting/writing, more unique content, and better SEO performance. In the case of podcasts, it also provides a built-in co-sign from guest contributors.

Judge is right. Wyzowl’s recently published seventh edition of the State of Video Marketing report finds that the pandemic has impacted the video marketing landscape in contrasting ways. While video is generally seen as a more necessary tool by both marketers and consumers, many have seen video budgets restricted and plans shelved.

This trend is reflected in the consumer side of things as well. Deloitte’s Digital Media Trends, 15th edition, published in April 2021, finds video streaming is the second most popular choice for entertainment among consumers.

12. REPURPOSE YOUR CONTENT

Once a content piece is published, think about repurposing it for a new audience who may prefer a different format.

It is also important to keep in mind that different types of content perform differently on various social media channels. For instance, while LinkedIn remains the place where professionals often read long format blogs and articles, a video or a slideshow may do better on Facebook for paucity of attention span among users, while Instagram is populated by Gen Z who typically dig into short videos, posters and infographics.

13. BUILD YOUR AUTHORITY

Content marketing allows you to share your knowledge about new developments and current trends that matter to your audience. Over time, as you position yourself as a thought leader in your industry, you may establish an authority status with your audience. Your platform automatically becomes the go-to source for information, not only about your products and businesses, but also with regard to questions they have about your industry.

As you build authority with your audience base, a website or an author’s credibility and demonstrated knowledge on a topic automatically builds authority and ranking with Google. That improves search rankings for your content.

Stanescu refers to Google’s E-A-T algorithm update. Simply put, to rank high on Google, you need to nurture your brand by building its Expertise, Authority, and Trustworthiness or E-A-T.

“It is important to improve your author authority by contributing to authoritative publications so that Google learns over time that you must have authority as well if you’re contributing to publications it deems authoritative,” he says. It is Google’s way to protect searchers from receiving low-quality content in search.

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5 Reasons SEO is essential for website success

SEO, or Search Engine Optimisation, is a term you’ve most likely heard before. As digital marketing continues to rise, so does the contest for web visibility. If potential customers can’t find you online, you’re missing out on a huge demographic. That’s why we’ve narrowed down five important reasons to use SEO.

1. WEBSITE TRAFFIC

Traffic is the most important focus of a website other than web design. Up to 64% of website traffic comes from organic search, so if you’re not using SEO tactics, you’re not getting found. The internet is a sea of information; it’s easy for customers to get lost and distracted. Search engines find your site using crawlers that identify key phrases, then index them for users’ organic searches. If these crawlers can’t find your site, neither can potential customers. And if people don’t find your site, they’re not going to sign up for your newsletter or see your sales.

2. COMPETITIVE EDGE

SEO isn’t new. Most businesses are familiar with it and its importance. It’s very likely that your competitors are already using SEO, which is all the more reason for you to get on board with a strategy of your own. And if you’re focusing on local SEO, the playing field is much smaller. Local search is becoming more and more important, and finding your niche can put you ahead of competitors focusing on a broader scale. Now’s the time. The longer you wait, the more you risk other businesses cementing their positions and keywords.

3. BETTER RANKINGS

When over 70% of clicks happen on the first search results page of Google, you don’t want to be past page two. That means that over 70% of users find what they’re looking for on that first page, which is why you need to use SEO to get there. Using local keywords and having up to date location information are two important steps to take to get Google to notice your site. Be aware of bounce rates, too. If your site doesn’t offer a good user experience, it won’t rank as well.

4. MOBILE

Speaking of the user experience, one of the most important factors of website success is whether or not it’s mobile responsive. Responsive web design keeps your HTML and URL the same on web and mobile devices. Google favors websites that are mobile responsive, so take that into consideration when forming your SEO strategy.

5. INBOUND MARKETING LEADS

SEO and inbound marketing work hand in hand. And while some inbound strategies require lots of attention, SEO requires initial setup, but can then work on its own for awhile. It’s an affordable method of bringing in business. What’s more, effective SEO brings customers to you. You really can’t go wrong.

SEO for ROI

You know why SEO is important for the success of a website and your business overall. Being found in search is one of the best ways to find new customers when they’re seeking out your products or services. While SEO is increasingly important, maintaining rankings and working to constantly push out competitors is an arduous process. If you don’t have time to stay up-to-date on Google’s algorithm changes, cleaning up meta data, keyword research and link building, consider outsourcing to someone who has this as their main focus.

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What is SEO and why does it matter?

Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are what look at all the content on the web, and lay it out on the search engine results pages. This is where your business will get found, or be lost in the world of “second page and beyond.” Your business’ SEO efforts are what determines your SERP (search engine results page) ranking, and consequently, determines how “findable” you are online to your customers.

Still confused? Basically, SEO is the process of tweaking your website, blog and other online content so that Google, Bing and other search engines will put you at the top of the search results page when customers start looking for you online.

BASIC SEO TERMS:

SERP

Stands for Search Engine Results Page. The list of results that search engines formulate and present to the user after a search is made. Your SERP rank is where your website/content appears on the list of results.

BACKLINK

When one webpage hyperlinks to another website; very popular in blogging and creative writing. The more backlinks your website gets, the better your SERP rank!

KEYWORD

A word or phrase that a consumer enters in search. Your website and content should be optimized to draw in the consumers who are searching for specific keywords. E.g “best hairdresser Texas”

METADATA

Data that tells the search engines what your web page/content is about. This helps the search engine algorithms know if your content is relevant to what the consumer is looking for.

WHY DOES SEO MATTER TO MY BUSINESS?

If you’re thinking “well, that doesn’t matter for my business,” then you’re wrong! Optimizing your website and blog content with the right keywords, meta data and other SEO factors will be hugely beneficial to your business.

If you play your SEO cards right, it will get your business found when customers ask Google and Bing about things relevant to your business. If you’re a Texan hairdresser, SEO can help you be found whether local Texans are searching “www.yourhairdresser.com (you)” or “best hairdresser Texas,” or even “where should I get my hair cut?”!

Here are the four biggest reasons you should care about SEO, no matter what your business is.

TRAFFIC

If one person types in “best hairdresser in Texas” into Google, and your business is at the top, then they’re likely going to click on your name. But there isn’t just one person Googling that term—there are thousands. Each person who clicks on your name from Google is another boost to your website traffic, and more potential business and sales for you! Hello SEO, hello more traffic, hello higher revenue!

OFFERING HELPFUL SOLUTIONS FOR CUSTOMERS

Optimizing your content for specific keywords like “hairstyle tips” or “best hair for my faceshape” means that when a customer goes to Google to find answers to their questions, they’ll find you. Creating a name for yourself in your industry as a helpful, informative brand will improve your reputation, and get more customers flocking your way!

SEO MAKES MARKETING EASIER (AND CHEAPER)

If a customer can find you at the top of Google by typing in “best hairdresser Dallas,” then why would you need to pay for ad space at the top of the page? SEO is what determines where your business appears on Google, so optimizing your content for the search engines just makes sense when it comes to where you spend your marketing bucks.

DON’T GIVE BUSINESS TO YOUR COMPETITORS

Still not sure why you should use SEO? Well here’s a big one—if you don’t implement SEO tactics for your business, then it’s your competitors who will be found when local customers go looking. Someone has to be at the top page of Google, right? If you’re not employing SEO tactics for your business, then it will be your competitors who show up when your potential customer turns to Google for advice and answers.

Search Engine Optimization is important to consider when creating and publishing any kind of online content—whether it’s your business website, blog or otherwise. The better your business gets at optimizing your content for SEO, the more likely you are to be seen online, and the more business you’ll get to your storefront!

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